10 Reasons Why Apple’s “Shot on iPhone” Campaign Worked

In the ever-changing world of digital marketing, few campaigns have worked as well as Apple's "Shot on iPhone" campaign. Launched in 2015, this campaign asked users to share photos shot on their iPhone with the campaign hashtag for a chance to be featured in their campaign. Not only did it showcase the product quality and boost iPhone sales, it completely reshaped the way brands engage with their audiences.